Reading Time: 2 minutes The Queen B burger from Not Dogs (Photo: Supplied)
Reading Time: 2 minutes

A vegetarian hot-dog restaurant has launched a new vegan burger to celebrate National Burger Day August 23, claiming ‘consumers have moved on from traditional burgers‘.

Not Dogs in Birmingham, which targets vegans and omnivores with its meat-free food, says new innovations in plant-heavy dining have made ‘the traditional beef burger a thing of the past’.

It wants to take this a step further, with its new vegan sandwich – The Queen B – which the outlet describes as a a hit with vegetarians, vegans and meat-eaters alike. It features a ‘meat-free Quarter Pounder topped with cheese, lettuce, onions and Secret Sauce’.

‘Consumers have moved on’

In a statement sent to Plant Based News, Not Dogs Co-founder, Jane Yates, says: “We think consumers have moved on from traditional burgers and are now looking for something more modern and up-to-date which is why the Queen B Burger satisfies those burger cravings in a way that’s better for us, animals and the planet.

“There’s nothing I love more than when a meat-eater chooses it over a meat-based burger – it’s amazing!”

The chain adds: “It’s not just the rise of vegetarianism and veganism that’s impacting on the shift but another group known as ‘flexitarians‘ who reduce the amount of meat in their diets, whether it be for one meal or a whole day.”

Meat reducers

An increasing number of people are starting to reduce the amount of meat they eat. A recent survey showed 28 percent of Brits now identify as ‘meat-reducers’.

More and more consumers in Europe are also cutting their intake of animals: research by Mintel shows that nearly two thirds (61 percent) of Spaniards regularly made a point to have meat-free days in 2017. Almost half of people quizzed in France and Italy (45 percent) also said they have meat-free days.

Looking at the reducetarian trend, the research said: “This trend is proving particularly popular in Europe. Various concerns have led to a majority of Germans and Poles, known for their meat-heavy diets, to make a point of regularly having meat-free days

“And the story looks similar in other parts of the world: In the US, 33 percent of consumers plan to buy more plant-based food products in the next year, rising to 37 percent of Millennials. Over a third (34 percent) of meat consumers in Canada agree that they try to moderate how much meat they eat because of health concerns.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.