Christmas Jumpers Are 'Worst Example Of Fast Fashion' Says Environmental Charity

Christmas Jumpers Are ‘Worst Example Of Fast Fashion’ Says Environmental Charity


1 Minutes Read

Hubbub is urging people to think twice about buying new Christmas jumpers (Photo: Adobe. Do not use without permission) - Media Credit:
Your ad here?


Christmas jumpers have been described as the ‘worst example of fast fashion’ by an environmental charity.

According to Hubbub, one in three adults aged under 35 buy a new Christmas jumper every year, and two out of five Christmas jumpers are only worn once.

Now the organization is calling on people to customize jumpers they already own, or buy vintage and secondhand options, instead of splashing out on new ones.


In addition, Hubbub says most of the garments are made with plastic.

The charity analyzed 108 of the jumpers available from UK retailers, including Topshop and Primark, and found that 95 percent were made partly or entirely from plastic materials.

Only 29 percent of consumers are aware that most Christmas jumpers contain plastic.

‘Fast fashion is a major threat’

“We don’t want to stop people dressing up and having a great time at Christmas, but there are so many ways to do this without buying new,” said Sarah Divall, project coordinator at Hubbub.

“Fast fashion is a major threat to the natural world and Christmas jumpers are problematic as so many contain plastic. We’d urge people to swap, buy secondhand or re-wear, and remember a jumper is for life not just for Christmas.”

Your ad here?


Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2021 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.