Chocolatier Launches Halloween-Themed Vegan Creme Egg In U.K Retailer


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The Boo Boo Egg features a 'gooey green crème center' (Photo edited by PBN) - Media Credit:

Chocolatier Mummy Meagz has launched Halloween-themed vegan creme eggs in U.K retailer Holland & Barrett.

The Boo Boo Egg features a handcrafted Belgian chocolate shell and a ‘gooey green crème center’. The dairy-free treats retail at a suggested price of 99p and will be available until November 11 or whilst stocks last.

The launch follows the success of the brand’s ‘Chuckie Eggs’ which went viral last year – with one being sold every 30 seconds in the U.K.

‘Dairy is scary’

In a statement sent to Plant Based News, co-founder Meagan Boyle said: “Once chocolate lovers bite into our Boo Boo Egg and discover its frightfully green center, they are sure to have a shock! But I’ve been stirring my chocolate cauldron, and while it might look mysterious, the potion for my green filling is sure to delight.

“I’ve known for a long time that dairy is scary, so by creating a range that’s free of animal products, this Halloween can be all about treats, not tricks.”

Vegan Christmas range

Mummy Meagz has also announced the launch of its extensive Christmas range which is already available across the country and online at Holland & Barrett.

The collection features vegan caramel snowmen, hot chocolate bursting baubles and stirrers, gifts packs, orange chocolate bars, and advent calendars.

You can shop the full range here

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