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Demand for the veganBeyond Burger in Canadian fast food outlet A&W is so high that Canada is facing a nation-wide shortage of the patty.

The burger launched on July 9, in a build featuring lettuce, tomato, red onion, pickles, ketchup, mustard, ‘Uncle sauce’ and mayo. Ditching the sauce and mayo makes it plant-based.

But a number of customers have been unable to get their hands on it, leading numerous A&W outlets to post signs, with one saying: “We are out of Beyond Burgers. Due to a Canada-wide shortage and the extreme popularity of [the patty] we have run out. Many stores may still have them. We will continue serving them as we can get more. Thank you for making our new burger a success.”

Demand

Demand for the vegan burger has skyrocketed in recent months. In order to meet this demand, the company is opening a new factory in Missouri.

The new faciliy will accommodate increased production of existing products and allow the brand to expand its range.

Commenting on the new facility, COO & CFO Mark Nelson said: “Our expanded 100,000 square foot manufacturing footprint will provide the scale we need to service our rapidly growing retail, foodservice and international customer base.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.