Reading Time: 2 minutes The group has pledged to give money to animal sanctuaries (Photo: Million Dollar Vegan)
Reading Time: 2 minutes

A campaign group has pledged to donate $1 to charity for every person who signs up for its pledge to go vegan for January.

Million Dollar Vegan (MDV), which has offered a $1,000,000 donation to veterans if Donald Trump ditches animal products in the New Year, is encouraging people to give a plant-based diet a go, and will donate money to two animal sanctuaries for everyone who signs its pledge.

Animal sanctuaries

The two sanctuaries are SiSu Animal Refuge and Skylands Sanctuary.

The campaign is currently experiencing more than 2,500 pledges a day and is expecting at least 100,000 sign-ups. It is free to take part and people can register here.

‘Make America Healthy Again’

At the heart of MDV’s campaign is the desire to ‘Make America Healthy Again’. The organization points out that the consumption of animal products is linked to an increased risk of heart disease, stroke, type 2 diabetes, obesity and some cancers – some of America’s biggest killers.

Yet, these diseases are not inevitable and can be prevented, halted and even reversed by changing what we eat.

This is the message America’s leading medical and nutritional experts who support the campaign wish to convey. They include Dr. Joel Kahn, Dr. Neal Barnard, Dr. Michael Greger, Dr. Milton Mills and Dr. Ayesha Sherzai among many others.

Protecting the country

“Making America Healthy Again is not just about protecting ourselves from some of our country’s most devastating illnesses, it is about protecting the country itself,” said Naomi Hallum from Million Dollar Vegan.

“Animal agriculture is a key driver of climate change, deforestation, air, earth and water pollution, and species loss, as well as contributing to antibiotic resistance and farmed animal suffering.

“Whatever the motivation for going vegan for January, we have some fantastic resources to help, and we would encourage everyone to embrace a New Year’s resolution that could change – or even save – their lives.”

Vegan Starter Kit

The organization has created a Vegan Starter Kit, a Health & Nutrition Guide and some delicious and healthy plant-based recipes to help participants go vegan for January.

By signing up to receive them at, people will also receive 31 days of inspirational emails.

These emails will feature amazing films of plant-based citizens, including former U.S. Marines Ronnie Penn, Bob Blackburn and Marc Holley, Army veteran Thomas Chartier, U.S. Navy fighter pilot Charles Hallum, U.S. Coast Guard Rescue Pilot Katie Pelkey, and Olympic medallist Dotsie Bausch. 

*This article is a paid-for advertorial.

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.