Burger King To Launch Two Plant-Based Burgers Across Europe

Fast-food giant Burger King is to launch two plant-based burgers across Europe, Chief Executive Officer of parent company Restaurant Brands International Inc, Jose Cil, has revealed. 

According to Bloomberg, the chain will expand the distribution of two meat-free burgers dubbed the Rebel Whopper and the Rebel Chicken King, which debuted in Sweden earlier this year. 

However, Cil declined to provide further details in a recent interview. 

Impossible Whopper 

The success of the Impossible Whopper in the US has been linked to Burger King’s plan to expand in Europe. 

The sandwich, which was initially trialed in 59 stores around St. Louis, launched in more than 7,000 stores nationwide back in August.

According to sales data from market analysis firm inMarket Insights, stores that sold the sandwich have seen a staggering 18.5 percent increase in foot traffic.

“From the launch of our test in St. Louis, we knew that our guests really enjoyed the taste of the flame-grilled Impossible Whopper,” said Chris Finazzo, president, North America, Burger King Corporation, in a statement. 

“We’re now making the Impossible Whopper available for our guests across the country at an unbeatable price for a limited time only so visit one of our restaurants before they sell out.”