Budget Chain Primark Starts Selling Vegan Snack Range


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The 'super shots' range (Photo: Primark) - Media Credit:

Budget clothing store Primark has agreed a deal with an Irish food company and will be selling vegan snacks in its European stores.

The ‘super shots’, from Sligo-based company Good4U, will be available in 280 Primark stores from around mid-February, as part of a deal rumored to be worth 2 million Euro.

Each pack costs around £1.


The brand makes a number of products, including ‘super shots’, containing dried fruit and pulses, and energy balls.

Good4U says its uses ‘only the best’ ingredients.

According to the company: “We are so proud to say that we have the most amazing sprouts and healthy snacks on the planet lovingly made by a wonderful team who take as much pride in making these healthy treats as any oompa lumpa.


Commenting on the Primark deal, Co-founder Laura O Sullivan said the company is ‘extremely proud’ of the deal.

She added: “As a family, we have to pinch ourselves when we take a step back and appreciate what the company has achieved in a few short years.

“We have a fantastic team on board who have helped make the success possible and with even more new contracts on the horizon.”

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