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Budget clothing store Primark has agreed a deal with an Irish food company and will be selling vegan snacks in its European stores.

The ‘super shots’, from Sligo-based company Good4U, will be available in 280 Primark stores from around mid-February, as part of a deal rumored to be worth 2 million Euro.

Each pack costs around £1.

Good4U

The brand makes a number of products, including ‘super shots’, containing dried fruit and pulses, and energy balls.

Good4U says its uses ‘only the best’ ingredients.

According to the company: “We are so proud to say that we have the most amazing sprouts and healthy snacks on the planet lovingly made by a wonderful team who take as much pride in making these healthy treats as any oompa lumpa.

‘Proud’

Commenting on the Primark deal, Co-founder Laura O Sullivan said the company is ‘extremely proud’ of the deal.

She added: “As a family, we have to pinch ourselves when we take a step back and appreciate what the company has achieved in a few short years.

“We have a fantastic team on board who have helped make the success possible and with even more new contracts on the horizon.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.