Another vegan product has hit the shelves (Photo: Higgidy) - Media Credit:

British Pie Company Higgidy Launches Vegan Option To Meet Plant-Based Boom

By

1 Minutes Read

British pie and quiche brand Higgidy is the latest company to jump on the vegan bandwagon with its latest offering.

Its new Roasted Sweet Potato & Red Onion Parcel features pastry filled with a spiced tomato and lentil filling, chilli-roasted sweet potato and red onion, and a millet and black onion seed topping.

Higgidy Co-founder and CEO Camilla Stephens said that while the company already catered for vegetarians with a number of meat-free products, it wanted to ‘launch a specific vegan recipe’ in order to meet the ‘growing number of people who are opting for a vegan lifestyle’ but who don’t have time to cook from scratch.

Waitrose

The product is available exclusively from Waitrose, which became the first UK supermarket to launch a dedicated vegan section earlier this year, adding new products and ranges to its offerings – including Higgidy’s new vegan parcel.

Chloe Graves, Waitrose Chilled Vegetarian and Vegan Buyer, said: “Our current selection of products has been selling really well week after week, with requests for more choice coming from our customers and partners, so we could clearly see there was an appetite to have more vegetarian and vegan options in our shops.

“Increasing our range builds on the work we did last year to increase choice for our customers in this area. We are working with some fantastic exclusive brands to ensure our shoppers have a really unique selection of food to choose from.”

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

More by Maria Chiorando iconography/arrow-right

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments are closed.

buttons/scroll-to-top/scroll-to-top-small-active