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A vegan hot dog which has been described as ‘identical’ in taste and texture to its pork-based counterpart, will launch in Earthling Ed‘s vegan diner next week – with a retail launch slated to follow.
The 10-inch long gluten-free dog was created by Moving Mountains, the UK tech company behind the ‘bleeding’ Moving Mountains’ Burger.
The main ingredient is sunflower seeds. It also features carrots, coconut oil, onion, and paprika.
According to Moving Mountains Founder Simeon Van der Molen, the hot dog has ‘an identical taste and texture’ to its traditional meaty counterpart.
“Following the success of the UK’s first meatless bleeding burger, our second launch is set to make hot dogs desirable again, giving them a long-deserved revamp,” he told The Guardian.
“We use sunflower seeds to deliver an identical taste and texture, which is a more sustainable food option for our health and the health of the planet.”
Unity Diner, which opened last year, helps to raise money for vegan activist collective Surge. One of its first projects was launching a large-scale vegan advertising campaign in London.
Speaking about the diner to Plant Based News, Earthling Ed said: “My vision is for people to come into the diner, eat delicious vegan food and on their way home come across the advertising campaign that they’ve just funded through their meal.
“Unity Diner allows people to become an active part of creating a world where compassion towards all non-human animals is the norm.”