BOSH! Launches Vegan Cake Range Into UK Supermarkets


2 Minutes Read

Ian Theasby, Henry Firth, and one of their new cakes  - Media Credit:

Vegan cooking team BOSH! has launched a range of vegan cakes into major UK supermarkets.

Henry Firth and Ian Theasby, founders of BOSH!, have garnered more than 1 billion views on social media, sold more than 250,000 books, and starred in 10 episodes of their ITV cooking series Living on the Veg.

Their latest move sees them launch four cakes – the Ultimate Chocolate Cake and Luscious Lemon Cake (RRP £3.50) and the Chocolate Happy Birthday Cake and Vanilla Happy Birthday Cake (RRP £8.00).

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BOSH! CAKES That’s right… BOSH! cakes are out now! BOSH! Luscious Lemon Cakes and Ultimate Chocolate Cakes are now available in Tesco stores up and down the country. We’ve been working on these 100% vegan cakes for a while, tweaking the recipes, making sure they’re as delicious as possible. We’re really pleased with them and we reckon you will be too. Keep your eyes out for the cakes – if you see one, snap a pic and pop it on your story. We’ll repost a bunch of them. Tasty vegan cake in the supermarket! How cool is that? See you tonight on Facebook at 6pm BST for BOSH! LIVE – we’re baking and Ultimate Chocolate cake to celebrate! Big love, Henry and Ian x #bosh #vegan #veganmainstream

A post shared by BOSH! by Henry & Ian ( on

‘Easily accessible to everyone’

“We can’t believe we’re launching our very own BOSH! range of cakes into supermarkets. Finally, tasty vegan-friendly cakes are easily accessible to everyone.” Henry Firth and Ian Theasby, said in a statement sent to Plant Based News.

We’re passionate about spreading the word that a plant-based diet doesn’t have to be restrictive or boring. As well as encouraging people to explore and develop their vegan cooking skills, we want to reassure people that delicious vegan food is available to all and easy to find on the shelves.

“Being able to pop one of our new cakes in your shopping trolley means you can be ready for any occasion, worthy of celebration, and ensure that everyone is catered for – and above all, enjoy seriously tasty vegan-friendly food!”

The cakes are available in Tesco now, and will launch in Asda on July 13.

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