Reading Time: < 1 minute The new vegan option (Photo: Instagram)
Reading Time: < 1 minute

Fast-food chain, Blaze Pizza, which is well known for being backed by celebrity basketball player LeBron James, has welcomed spicy vegan chorizo to its menu.

The eatery, which already offers its vegan customers dairy-free cheese, tested the meatless chorizo out in several restaurants last year.

Announcing the launch of its latest plant-based offering on Instagram, Blaze said: “Vegan Blazers—your day has come! Vegan Spicy Chorizo is now available at our U.S. locations!”

Creating the vegan option

According to USA Today, the company’s Executive Chef, Brad Kent, said: “I wanted to create a vegan topping that pizza lovers would enjoy regardless of their dietary preferences.

“Since there wasn’t anything on the market that was flavorful or spicy enough for us, I started developing the recipe by bringing in over 20 different chilies and other spices.”

‘A hit on our hands’

The meatless chorizo, which is prepared in-house, is now available for no extra charge and has been reportedly been a popular choice with non-vegans.

Kent added: “We knew we had a hit on our hands when meat-eating guests, and team members, started ordering it as the stand-alone protein on their pizzas.”

Liam Gilliver

Liam is the Deputy Editor and Social Media Coordinator for Plant Based News. He has written for a number of top publications including Gay Times, Attitude Magazine, Oh Comely, and The Huffington Post - and is the author of 'We're Worried About Him'.