Birds Eye Launches Its First Plant-Based Sausage Roll In UK Stores

Birds Eye Launches Its First Plant-Based Sausage Roll In UK Stores


(updated 28th September 2020)

1 Minutes Read

The rolls are available in stores now (Photos: Supplied to Plant Based News) - Media Credit:

A major UK brand has launched a vegan sausage roll which is available in stores now.

Birds Eye Green Cuisine says its new roll features a ‘seasoned pea protein filling encased in a flaky puff pastry’ – and the recipe has been ‘developed to replicate the much-loved succulent taste and texture of traditional Birds Eye Homebake frozen sausage rolls’.

According to the brand, its new offering will help tide over vegans and flexitarians which it says ‘have been struggling to get hold of their beloved meat-free snack’ as Greggs and other high street retailers have been closed amid the COVID-19 pandemic.

Vegan sausage roll

“We know that sausage rolls are one of the nation’s favorites snacks, so we wanted to create a meat-free version that perfectly replicates the taste and texture of high-street outlets, but with the convenience of being able to cook at home straight from the freezer,” Anne-Marie Gayer, senior brand manager at Birds Eye said in a statement sent to Plant Based News.

“As the pastry is only cooked once, it results in a lighter and flakier pastry compared to just warming through a chilled sausage roll. We’ve also ensured that our recipe has the perfect ratio of seasoned vegan sausage to flaky pastry. We can’t wait to hear what people think.”

The rolls are available in stores nationwide now. Introductory offer price for a four-pack of Birds Eye Green Cuisine Meat-Free Sausage Rolls at Sainsbury’s is £1.50. Normal price £2.50

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