Birds Eye Launches Its First Plant-Based Sausage Roll In UK Stores

Birds Eye Launches Its First Plant-Based Sausage Roll In UK Stores


1 Minutes Read

The rolls are available in stores now (Photos: Supplied to Plant Based News) - Media Credit:
Your ad here?


A major UK brand has launched a vegan sausage roll which is available in stores now.

Birds Eye Green Cuisine says its new roll features a ‘seasoned pea protein filling encased in a flaky puff pastry’ – and the recipe has been ‘developed to replicate the much-loved succulent taste and texture of traditional Birds Eye Homebake frozen sausage rolls’.

According to the brand, its new offering will help tide over vegans and flexitarians which it says ‘have been struggling to get hold of their beloved meat-free snack’ as Greggs and other high street retailers have been closed amid the COVID-19 pandemic.

Vegan sausage roll

“We know that sausage rolls are one of the nation’s favorites snacks, so we wanted to create a meat-free version that perfectly replicates the taste and texture of high-street outlets, but with the convenience of being able to cook at home straight from the freezer,” Anne-Marie Gayer, senior brand manager at Birds Eye said in a statement sent to Plant Based News.

“As the pastry is only cooked once, it results in a lighter and flakier pastry compared to just warming through a chilled sausage roll. We’ve also ensured that our recipe has the perfect ratio of seasoned vegan sausage to flaky pastry. We can’t wait to hear what people think.”

The rolls are available in stores nationwide now. Introductory offer price for a four-pack of Birds Eye Green Cuisine Meat-Free Sausage Rolls at Sainsbury’s is £1.50. Normal price £2.50

Your ad here?


Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2021 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.