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Famed producer behind hit NBC show The Biggest Loser JD Roth will soon launch plant-based reality series The Big Fat Truth. Each hour-long episode will follow a specific group of people – diabetics, new moms, night nurses, previous weight-loss show contestants, and more – and challenge them to consume a plant-based diet for 90 days. Vegan meal delivery service Kitchen Therapy will provide participants with vegan meals for the first 10 days of their journey, and their individual progress throughout the time period will be monitored by vegan medical professionals including Michael Greger, MD – who Roth lovingly calls “the Michael Jordan of the plant-based world.”

Thanks to VegNews for breaking the story.

Klaus Mitchell

Klaus Mitchell launched Plant Based News in 2015 whilst studying an MSc in ‘Genetics of Human Disease’ at University College London. He has had a number of writing roles, including authoring an article published in the journal of Public Health Nutrition, which explored the effect of diet on various health markers. After founding the company in 2017 after joining forces with Robbie Lockie the year before, PBN now reaches over 70 million impressions each month across multiple platforms. More recently, he helped as script editor on Netflix documentary Seaspiracy and among his day to day management...