Vegan Brand, Beyond Meat, is to launch an even ‘meatier’ version of its plant-based patty, which will hit grocery stores nationwide over the next two-three weeks.
‘Closer to beef than ever before’
The new patty is said to have a meatier taste and texture with marbling that ‘melts and tenderizes like beef’, a more ‘neutral flavor and aroma’, and is a complete protein source from its blend of pea, mung bean, and rice proteins. It remains to be free from GMO, soy, and gluten.
“We believe in a better Beyond. A Beyond that’s always striving for more. That’s, why we created the new, MEATIER Beyond Burger
‘Not the end game’
Ethan Brown, Beyond Meat Founder, and CEO, said: “The new Beyond Burger is the next step in our journey toward building meat directly from plants that delivers a consumer experience indistinguishable from its animal protein equivalent.”
Brown, whose company entered the US stock market earlier this year, described the burger as a ‘stop along that way’, telling CNN Business: “It’s certainly not the end game.”
