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Beyond Meat is launching plant-based meatballs in stores across the U.S this week.

The plant-based meat giant’s newest offering will roll out in Whole Foods Market, Stop & Shop, Sprouts, Harris Teeter, Kroger, Albertsons, and others by early October.

According to Beyond Meat, the balls will retail in the fresh meat aisle with a suggested retail price of $6.99 for 12 meatballs – described as having a ‘juicy, meaty taste and texture, with a versatile flavor profile perfect for pastas, sandwiches, pizzas, soups and more’.

Plant-based meat

Sales of Beyond Meat (alongside other plant-based meat brands) have surged in recent times, with the brand now available in around 26,000 outlets across the U.S.

This is the third new retail product Beyond Meat has introduced in 2020 – following its Beyond Breakfast Sausage and Cookout Classic – a value pack featuring a Mini Charcoal Grill, Bluetooth Speaker, Tabletop Cornhole game, a BBQ Apron with a full BBQ Tool Set, and a voucher for Beyond Meat’s Cookout Classic 10-pack of patties.

‘Growing demand’

In a statement sent to Plant Based News, Stuart Kronauge, chief marketing officer, Beyond Meat, said: “We’re thrilled to introduce Beyond Meatballs as they deliver on consumers’ growing demand for delicious and nutritious plant-based meat options without GMOs or synthetic ingredients.

“We are proud to introduce our newest innovation at retailers nationwide and know our fans will be excited about the great taste and convenience of Beyond Meatballs.”