Beyond Meat CEO Ethan Brown says there will be ‘exciting things’ happening with his company in the poultry space in 2020.
Brown was fairly tight-lipped, simply adding: “I can’t name specific partners or developments.”
Earlier this year, Beyond Meat partnered KFC to run a one-day trial of vegan fried chicken in an Atlanta outlet.
There were queues around the block for the chicken, which sold out within five hours.
“KFC Beyond Fried Chicken is so delicious, our customers will find it difficult to tell that it’s plant-based,” Kevin Hochman, KFC U.S. president and chief concept officer, said in a statement.
“I think we’ve all heard ‘it tastes like chicken’ – well our customers are going to be amazed and say, ‘it tastes like Kentucky Fried Chicken’.”
“KFC is an iconic part of American culture and a brand that I, like so many consumers, grew up with,” added Beyond Meat Founder and CEO Ethan Brown.
“To be able to bring Beyond Fried Chicken, in all of its KFC-inspired deliciousness to market, speaks to our collective ability to meet the consumer where they are and accompany them on their journey.”