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However, the meatless brand does not have an official launch date – describing the plan as a ‘long term project’.
When asked what the company was working on specifically by Yahoo Finance’s Brian Sozzi, CEO Ethan Brown said: “So I think it’s two things. We really are consciously focused on improving our existing product lines.
“And the second we have a series of products that we’re looking at that are more future-oriented around, you know, what we talked about a little bit today – about bacon.
“It’s no mystery that we’re going to be going after things like steak, etc – but those are long term projects.”
When Sozzi asked: “So you’re going after bacon and steak?” Brown replied: “Yeah, but those are long term. Those are things that keep the focus and energy in our innovation team absolutely geared up at 100 percent.”
‘It’s in the works’
According to Bloomberg, Emily Murphy, Director of Specialty Procurement at Baldor Foods, said: “We’re looking forward to trying their bacon whenever we can.
“We understand from Beyond that it’s in the works.”
According to a report in the Los Angeles Times back in 2018, the company hoped ‘to concoct plant-based bacon and steak’ – after it moved into a new lab in El Segundo, California, in a bid to increase its development capacity.
Earlier this week, American chain Dunkin’ welcomed Beyond Meat’s plant-based sausage in more than 160 stores across New York – with plans to roll the product out nationwide.
The Beyond Sausage Breakfast Sandwich ($4.29) from Dunkin’ features an English with the sausage, American cheese, and egg – which can be removed to make the option suitable for vegans.*
“Beyond Meat has earned the national spotlight for its innovative products and for creating incredible awareness and excitement for the benefits of plant-based meat,” David Hoffmann, Dunkin’ Brands Chief Executive Officer and President said in a statement.
*Dunkin’s English Muffin is suitable for vegans, according to PETA