Beyond Meat Launches Its Plant-Based Beef In Canada

Beyond Meat Launches Its Plant-Based Beef In Canada


1 Minutes Read

Now available in Canada (Edit: Plant Based News) - Media Credit:
Your ad here?


Plant-based startup Beyond Meat has launched its meatless beef in Canada at local grocers’ fresh meat counter.

The meat-free alternative to ground beef, which has a ‘marbling effect’ from the use of cocoa butter, hit US stores back in June.

Canada has now become the first country outside of the States to sell Beyond Beef.

‘A progressive market’

According to Fox Business, Ethan Brown, Founder, and CEO of Beyond Meat said: “We are excited to bring our latest product innovation to Canadians, welcoming a growing number of consumers to the delicious taste and nutritional and environmental benefits of our plant-based proteins.

“Canada is a very progressive market and since launching in retail there earlier this year, we’ve seen a tremendous response from Canadians who are interested in our plant-based proteins.”

Canadian market

Shares in the company soared after fast-food chain Tim Hortons announced it would trial the Beyond Sausage in selected stores across Canada.

According to Yahoo Finance, shares of the company increased by ‘as much as 16 percent – with CNBC stating a share in the company reached an ‘all-time high of $93’.

“Canadians are looking to incorporate plant-based options into their diets and we’re thrilled to partner with Beyond Meat to test three Beyond Meat Breakfast Sandwiches – including an entirely vegan offering if the market test confirms the potential we see for the platform,” said President of Tim Hortons, Alex Macedo.

Your ad here?


Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2021 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.