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Plant-based company Beyond Meat has entered the Brazilian market as the country’s meat plants have been blamed for the spread of coronavirus.
The company’s meat-free sausages, burgers, and beef, will debut in 19 stores owned by retail giant St. Marche in Sao Paulo.
Beyond Meat’s shares jumped three percent after it announced its partnership with St. Marche.
‘Significant opportunity’
According to Yahoo Finance, Beyond Meat said: “Our Brazil market entry marks an important step in furthering our mission of increasing accessibility to plant-based meat globally.
“As the third-largest market in the world in terms of animal meat consumption, Brazil offers significant opportunity for plant-based meat adoption.”
COVID-19
Meat plants in Brazil have remained open during the pandemic – resulting in nearly 5,000 workers testing positive for Covid-19 (as of June 23) in Rio Grande do Sul alone.
A recent study showed that Covid-19 cases in the country were ‘clustered around towns where meat plants were located and workers lived’. Researcher Ernesto Galindo, who produced the study, told The Guardian: “There is a direct relationship.”
