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Beyond Meat’s plant-based burger is now available in Spain, after the company has partnered with the largest supermarket chain in the country, El Corte Ingles.
The meatless patty can now be found in more than 40 El Corte Ingles stores in major Spanish cities including Madrid, Barcelona, Valencia, Sevilla, Mallorca, Malaga, Leon, and more.
All 10 Romero Sanchez stores in Madrid will also stock the Beyond Burger.
‘Sustainable options’
“We’re beyond inspired by Spain’s passion for quality food and mealtime traditions,” the brand’s website states.
“That’s why we’re excited to provide locals with the opportunity to seamlessly swap animal protein for plant protein in their favorite, traditional dishes: creating sustainable options without sacrificing flavor or tradition.”
‘Enticing menu choices’
Beyond Meat is to serve its vegan products at schools, hospitals, baseball stadiums, and other businesses – after announcing its recent partnership with food service provider Aramark.
According to Fox Business, Hiedi Hogan, Vice President of Product Development and Culinary Innovation for Aramark, said: “The trick for us is to develop and offer unique meatless options that taste great and appeal to consumers who might want to try something new and those who follow plant-forward diets.
“Early on, we understood that consumer preferences were driving a need for quality plant-forward offerings and our culinary team has been working with a broad range of plant-based products to create more enticing menu choices.”
Aramark, which serves nearly two billion meals annually, has created dishes including a Carribean-style burger, a gumbo bowl, and hotdogs – all of which uses Beyond Meat’s plant-based products.
