with distributors The Authentic Food Co [TAFC], Beyond Meat has announced plans
to launch its hugely popular Beyond Burger in the UK.
Founder and CEO Ethan Brown said: “Reflecting rapid demand growth in the United
States and sustained interest from international markets, we’ve taken steps to
significantly increase our production capacity.”
Beyond Meat now has plans to launch in ‘Germany and the rest of Europe, Canada, Australia,
Mexico, Chile, Israel, UAE, Korea, Taiwan and South Africa’ this year.
Burger is specifically designed to look, taste, and cook just like real meat, an approach aimed at allowing consumers to have the meat experience, while minimising impact.
Brown said: “By creating great tasting products that are better for people and the planet,
we are enabling consumers to eat more of the things they love, not less.
partnership with The Authentic Food Co is an exciting opportunity for us to
bring our flagship product to consumers across the pond.”