Beyond Meat Announces UK Launch Of Beyond Burger

Partnered
with distributors The Authentic Food Co [TAFC], Beyond Meat has announced plans
to launch its hugely popular Beyond Burger in the UK.

Going
international

After the announcement
of an impending Germany release, as well as the brand’s successful spread in the US and Hong Kong, it will soon be available in the UK, in both restaurants and stores.

Beyond Meat
Founder and CEO Ethan Brown said: “Reflecting rapid demand growth in the United
States and sustained interest from international markets, we’ve taken steps to
significantly increase our production capacity.”

Beyond Meat now has plans to launch in ‘Germany and the rest of Europe, Canada, Australia,
Mexico, Chile, Israel, UAE, Korea, Taiwan and South Africa’ this year.

‘Flagship
product’

The Beyond
Burger is specifically designed to look, taste, and cook just like real meat, an approach aimed at allowing consumers to have the meat experience, while minimising impact.

Brown said: “By creating great tasting products that are better for people and the planet,
we are enabling consumers to eat more of the things they love, not less.

“The
partnership with The Authentic Food Co is an exciting opportunity for us to
bring our flagship product to consumers across the pond.”