Reading Time: < 1 minute The 'Better Than Beef' burger (Photo: Don Lee Farms)
Reading Time: < 1 minute

A new vegan burger, which is lower in calories and saturated fat than other leading brands, is launching in Costco stores across the US.

The ‘Better Than Beef’ patty from Don Lee Farms will be available at Costco (First in Alaska, Idaho, Montana, Oregon, Utah and Washington), HEB (Texas), and national retailers.

‘Growing vegan line’

“We are thrilled to introduce the new Better Than Beef Burger,” Donald Goodman, President, Don Lee Farms, said in a statement.

“This new burger, along with our growing vegan line launched 15 years ago, reinforces our family’s commitment to continuous innovation in plant-based proteins.”

‘Beef’s aroma, texture, flavor and juiciness’

Danny Goodman, Development, Don Lee Farms, added: “Our new Better Than Beef Burger delivers on the experience and satisfaction of beef’s aroma, texture, flavor, and juiciness with the lowest calories, fat and saturated fat on the market. 

“We can’t wait to get this burger in more hands as we expand our brand into retail markets.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.