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Ben & Jerry’s has expanded its vegan range with the launch of its new Cinnamon Bun cookie dough bites in the U.S.
The ice cream giant launched vegan chocolate chip cookie dough chunks last year – following a successful trial in Vermont.
The frozen snacks, which are safe to eat raw due to not containing egg, are sold at a suggested retail price of $3.99 – $5.49.
‘Morning comfort food’
“There’s dough place like home for the holidays, and nothing’s more irresistible than the sweet taste of cinnamon buns,” Ben & Jerry’s said on its website.
“But put away the rolling pin, these cinnamony-rich bites of your favorite morning comfort food are already packed and ready to snack on.”
‘Unfudge Our Future’
Last month, the company launched a new flavor of ice cream in Australia as part of its ‘Unfudge Our Future’ campaign – which calls on the country’s leaders to ‘rebuild and clean, resilient, and fair future’.
The non-dairy product is described as being ‘full of Chocolate and Peanut butter, Fudge Brownies and chunks of peanut butter cookie dough’ – and will be available for a limited time.
“Unfudge our Future isn’t just a tasty new vegan flavor you can’t miss, it’s a climate crisis call to action you can’t ignore,” the brand said in an online statement.
“Climate change is a big problem for Australia as we have some of the highest per capita emissions of CO2 in the world. That is why Ben & Jerry’s has teamed up with climate leaders 350.org Australia to call on our nation’s leaders to ‘Unfudge Our Future’ and make fossil fuels history.”