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Chain restaurant Bella Italia has launched a new menu – and vegan cheese is among the offerings.
According to the chain, the new menu which was developed by Executive Chef, Vittorio Lettieri, is responding to the increasing popularity of veganism, as well as growing demand for ‘healthier options’.
Vegan dishes at Bella Italia now include pizza with plant-based cheese, as well as a range of pasta (which can be switched out for spiralized ‘courgetti’), mushroom risotto, bruschetta, and a burger.
‘Innovation’
James Spragg, Chief Operating Officer, Casual Dining Group, said: “Against a challenging market backdrop, we’ve had a very positive start to the year, as Italian food remains incredibly popular with UK diners.
“We operate in a fast-paced industry, and innovation is imperative for success so we need to continually build on this momentum. This latest menu innovation reflects the rise in popularity of healthier alternatives and ethical choices, but also demonstrates our commitment to always listen to our customers, and the market, and our willingness to adapt.
“Crucially, we’ll always do this whilst staying true to our identity and brand DNA, which for us is creating genuine Italian dining experiences to enjoy with friends and family.”
