Pharrell Williams Pharrell Williams launches vegan skincare brand, Humanrace. - Media Credit: Instagram

Pharrell Williams Launches Vegan Skin Care For ‘All Races And Genders’

The singer's brand features a vegan cleanser, exfoliator, and moisturizer


2 Minutes Read

Singer and entrepreneur Pharrell Williams caused a frenzy online when he announced the launch of his new vegan skincare brand, Humanrace.

The products are designed to be inclusive of all genders and races, following in the footsteps of Rihanna’s FENTY range.

But, unlike FENTY, Humanrace claims to be completely vegan.

Williams said: “We’re creating for humans; we are all born in the same skin.

“We believe that every individual has the potential to understand themselves better, and wake up everyday feeling empowered to turn good intentions into actions. Our goal is to help you in this quest.”

The products

The 47-year-old’s line consists of a rice powder cleanser, lotus enzyme exfoliator, and humidifying cream moisturiser.

Products are available in America from Wednesday, November 25.

Pharrell Williams says he is “proud” to launch Humanrace Skincare

In an exclusive interview with Allure, Williams explained the influence of water, stating that it makes him feel “free”.

He told the magazine: “Water is very inspiring to me. In fact, it’s kind of a lifelong theme.

“I’ve always been obsessed with the idea that water falls [from] the sky as evaporation.”

Vegan skincare on the rise

Skincare championing plant-based ingredients is certainly on the rise.

With supermarket giants Lidl, ALDI, and Marks and Spencer launching successful vegan skin and body care ranges in the U.K, it’s clear sales are surging.

The Vegan Society claim facial skincare launches between 2013 and 2018 had almost tripled.

Sales of Superdrug’s own brand range of vegan skincare saw a hike of 750 percent thanks to Veganuary in 2019.

Celebrity brands

Williams is following in the footsteps of other singers who have released their own skincare brands such as Selena Gomez with Rare Beauty.

Gomez’s vegan and cruelty-free range launched in Sephora earlier this year.

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The Author

Emily Baker

Emily is a journalist based in Devon, where she reports on issues affecting local people from politics to the environment. She has also written features on feminism for Polyester Magazine.

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1 year ago

I didn’t know Pharrell was a vegan.

Bruce M.
Bruce M.
1 year ago

Moby should do something like this too…Moby is a long-time leader for animal rights and veganism, he was one of the first to make it cool, and to use his star power to promote his beliefs.

Good going Pharrell, and I hope you grow and expand this into something bigger than just skincare. The sky is the limit, really…

Jason H
Jason H
2 months ago

Never heard of rice powder being used in cosmetics, sounds interesting, though. I knew fruit stone powders were a thing. Nowadays, there are so many new and unconventional ways to substitute ingredients, it’s really cool to see. Anything to reduce microplastics in cosmetics or make them a bit more sustainable.

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