Singer and entrepreneur Pharrell Williams caused a frenzy online when he announced the launch of his new vegan skincare brand, Humanrace.
The products are designed to be inclusive of all genders and races, following in the footsteps of Rihanna’s FENTY range.
But, unlike FENTY, Humanrace claims to be completely vegan.
Williams said: “We’re creating for humans; we are all born in the same skin.
“We believe that every individual has the potential to understand themselves better, and wake up everyday feeling empowered to turn good intentions into actions. Our goal is to help you in this quest.”
The 47-year-old’s line consists of a rice powder cleanser, lotus enzyme exfoliator, and humidifying cream moisturiser.
Products are available in America from Wednesday, November 25.
In an exclusive interview with Allure, Williams explained the influence of water, stating that it makes him feel “free”.
He told the magazine: “Water is very inspiring to me. In fact, it’s kind of a lifelong theme.
“I’ve always been obsessed with the idea that water falls [from] the sky as evaporation.”
Vegan skincare on the rise
Skincare championing plant-based ingredients is certainly on the rise.
With supermarket giants Lidl, ALDI, and Marks and Spencer launching successful vegan skin and body care ranges in the U.K, it’s clear sales are surging.
The Vegan Society claim facial skincare launches between 2013 and 2018 had almost tripled.
Sales of Superdrug’s own brand range of vegan skincare saw a hike of 750 percent thanks to Veganuary in 2019.
Williams is following in the footsteps of other singers who have released their own skincare brands such as Selena Gomez with Rare Beauty.
Gomez’s vegan and cruelty-free range launched in Sephora earlier this year.