Reading Time: 2 minutes The vegan eyeliner retails at $21 Credit: KVD Vegan Beauty
Reading Time: 2 minutes

KVD Vegan Beauty is launching a limited edition ‘tattoo’ eyeliner.

The release is in collaboration with Girl Up – an ‘initiative advancing girls’ skills, rights, and opportunities to be leaders’. Five percent of the purchase price will be given to the campaign – with a minimum donation of $28,000

Retailing at $21, the vegan tattoo eyeliner is available on KVD Vegan Beauty’s website as well as Sephora and Ulta.

‘The perfect tool’

“The limited-edition vegan Tattoo Liner will keep the same award-winning, high-pigment, smudge-resistant formula with all-day-long wear, but feature an all-new look of fire engine red packaging,” the brand’s website states.

“Still featuring an ultra-precise brush tip for easy application, anyone will be able to create any look imaginable on every eye shape making Tattoo Liner the perfect tool for everyone, from beginners to pros.”

KVD Vegan Beauty

The company describes itself as an ‘iconic, global, pioneer’. It offers a full assortment of high-performance, 100 percent vegan and cruelty-free beauty products’.

Celebrity tattooist Kat Von D launched the brand back in 2008. However, it is now 100 percent owned and operated by Kendo Brands.

Moreover, KVD Vegan Beauty is available in 36 different countries. It retails in brands such as ULTA Beauty, Sephora, Sephora inside JC Penney. Boots and Debenhams, in UK and Ireland, also stock the brand.

Kat Von D

Last year, Kat Von D apologized over anti-vaccination comments she made back in 2018, branding them ‘completely uninformed’.

The star received backlash online when she announced she wasn’t planning to vaccinate her unborn child. She said she was ‘bombarded’ with unsolicited advice – adding that there was ‘some good and some questionable – unsolicited none the less’.

 In an interview with the Los Angeles Times, Von D said: “When it comes to the vaccine issue, I was six months pregnant at the time, and I was still trying to figure out my birthing plan to have my son. 

“And, at the time, I made a completely thoughtless post on my Instagram on whether or not I would vaccinate my son. And, because of it, people think I’m something that I’m not.

“But the truth is, I’m not an anti-vaxxer at all. I just made a mistake, and I was completely uninformed. It was stupid, and I really shouldn’t have opened my big mouth on the subject.”

Liam Gilliver

Liam is the Deputy Editor and Social Media Coordinator for Plant Based News. He has written for a number of top publications including Gay Times, Attitude Magazine, Oh Comely, and The Huffington Post - and is the author of 'We're Worried About Him'.