Vegan Beauty Brand Launches ‘Pride Kit’: Donates Profits To LGBTQ Youth Charity

Vegan beauty brand Youth To The People (YTTP) has launched a limited edition ‘Pride Kit’ for the second year running.

100 percent of the profits (up to $75,000) from the kit will be donated to GLSEN – a charity that aims to ‘create safe and inclusive K-12 schools for LGBTQ youth’.

‘Vital work’

“We believe that every child, regardless of orientation, gender expression, and gender identity, should not only be safe, but celebrated,” the brand wrote on its website.

“This is why for the second consecutive year we are grateful to support the vital work of GLSEN, the leading education organization working to create safe and inclusive schools for LBGTQ+ students.”

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YTTP WITH PRIDE? +++? Proud to be partnering with @GLSEN for the second consecutive year, proud to have a platform to support the queer community. Proud to make Skincare For All.? +++? Shop the NEW YTTP With Pride Kit! 100% of profits (up to $75,000) are being donated to @GLSEN, the leading organization dedicated to making safe and inclusive school environments for LGBTQ+ youth. ? +DEEP CLEAN PORES with Superfood Cleanser (1oz) ? +DRAMATICALLY RESURFACE with Yerba Mate Resurfacing Energy Facial (0.5oz)? +HYDRATE + BRIGHTEN with Superberry Hydrate + Glow Dream Mask (0.5oz)? ? $34 – now available on our site and @sephora?

A post shared by Youth To The People (@youthtothepeople) on May 27, 2020 at 12:06pm PDT

‘Superfood Cleanser’

The three-piece Pride Kit, which retails at $34, is available on YTTP’s website as well as on beauty giant Sephora’s site.

It includes a Superfood Cleanser, and Yerba Mate Resurfacing Energy Facial, and a Superberry Hydrate and Glow Dream Mask. Products are kitted in a bespoke YTTP Studio x Upcycle bag made in California from 65 percent recycled ?plastic bottles and 35 percent organic cotton.

You can purchase the Pride Kit here