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An award-winning vegan meat alternative has launched in 620 Holland & Barrett stores across the UK.

Oumph!, which recently scooped PETA‘s Best Vegan Meat award, is available in four varities in the health food chain – Pulled Oumph!, Kebab Spiced, Thyme & Garlic and The Chunk.

The Swedish brand is also available from a number of other retailers, including Tesco, which also sells Oumph!’s pizza.

Vegan food

“We are delighted that Holland & Barrett have agreed to launch Oumph!, further expanding the opportunities for our growing number of loyal customers to purchase Oumph!,” Nick Jacobs, Head of Sales for Oumph! in the UK said in a statement sent to Plant Based News.

“With Holland & Barrett stores in so many UK high streets, consumers do not have to travel far to buy their favourite Oumph!. In Scandinavia it has helped increase a flow of new consumers to try plant-based food, and we’d like it to create the same impact in the UK.”

“Veganism is growing rapidly in the UK and Oumph! is a fantastic meat replacement product for people that enjoy a plant-based diet; making it a great addition to the Holland & Barrett range,” added Ian Chant, Head of Food at Holland & Barrett.

Maria Chiorando

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.