Award Winning Vegan Meat Oumph! Launches In 620 Holland & Barretts Across UK


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The brand has become more widely available across the UK (Photo: Supplied) - Media Credit:

An award-winning vegan meat alternative has launched in 620 Holland & Barrett stores across the UK.

Oumph!, which recently scooped PETA‘s Best Vegan Meat award, is available in four varities in the health food chain – Pulled Oumph!, Kebab Spiced, Thyme & Garlic and The Chunk.

The Swedish brand is also available from a number of other retailers, including Tesco, which also sells Oumph!’s pizza.

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“We are delighted that Holland & Barrett have agreed to launch Oumph!, further expanding the opportunities for our growing number of loyal customers to purchase Oumph!,” Nick Jacobs, Head of Sales for Oumph! in the UK said in a statement sent to Plant Based News.

“With Holland & Barrett stores in so many UK high streets, consumers do not have to travel far to buy their favourite Oumph!. In Scandinavia it has helped increase a flow of new consumers to try plant-based food, and we’d like it to create the same impact in the UK.”

“Veganism is growing rapidly in the UK and Oumph! is a fantastic meat replacement product for people that enjoy a plant-based diet; making it a great addition to the Holland & Barrett range,” added Ian Chant, Head of Food at Holland & Barrett.

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