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Award-winning plant-based cheese from Daiya will be available for the first time ever in the UK from this month.
According to Daiya, the products will be available from selected Whole Foods Markets, Sainsbury’s and specialty online vegan vendors throughout the London area.
The first retailer to stock the product is cult online store The Vegan Kind.
Daiya Cutting Board Collection Shreds, along with Slices, Blocks, Cream Cheeze Style Spreads, Cheezy Macs and some dressings will be on offer.
‘Momentous launch’
Terry Tierney, Daiya CEO, said: “We recognize that consumers in the UK are making conscious choices to embrace both a healthier planet and healthier lifestyle.
“Our fans across the UK have been petitioning for Daiya products for years. This momentous launch demonstrates we are another step closer in our continued journey in bringing the incredible benefits of plant-forward living to more people worldwide.
“We’ve created great-tasting, allergy-friendly comfort foods that have delighted consumers in North America for more than a decade. We’re pleased to finally share our craveable comfort foods to a larger audience and provide delicious options for every day part.”
‘Delighted’
Scott McCulloch, Co-founder of The Vegan Kind (along with wife Karris) told PBN: “We are delighted to finally be able to announce that we will soon be stocking the amazing Daiya – long loved across the pond.
“We’ve been waiting for Daiya to hit UK shores for some time now. Finally the day has come and we’re so excited to be able to provide this product for our UK consumers.
“Plant-based foods are blowing up across the world and at The Vegan Kind we want to make sure we’re the first to get them for you and continue the growth of this amazing surge within veganism.”
Controversy
Daiya faced some controversy last year when it was acquired by global healthcare giant Otsuka Pharmaceutical Co. Ltd for a massive $325.5 million.
When it was revealed that Otsuka tests on animals, a number of vegans decided to boycott the brand.
Others – including The Vegan Strategist – said the move was essential if the brand was to go global, offering a wider range of products.
Since the acquisition, Daiya has created new lines, including pizza, burritos, and dessert products.
