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UK supermarket Asda has launched new vegan cheese options – including blue cheese flavor.

The new option, which costs £2.20, ‘looks and tastes just like the real deal, with visible blue specks running through the creamy block’, according to a spokesperson.

The other new flavor is Double Gloucester with Onion & Chive Alternative.

‘New and exciting products’

“We’re always looking for new and exciting products to expand our range of vegan-friendly food,” an Asda spokesperson said in a statement sent to Plant Based News.

“We know that Brits love cheese, and it is often a food missed when transitioning to a dairy-free lifestyle, so we’re happy our customers can find a delicious alternative at Asda.”

The new cheeses join the existing range, which includes Mature Cheddar, Garlic & Herb Soft Cheese, and Grated Mozzarella alternatives.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.