Reading Time: < 1 minute The makers of Applewood Vegan say they are 'overwhelmed' by its success (Photo: Applewood)
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Award-Winning Applewood Vegan cheese has launched in Tesco stores across the U.K.

The smoked cheese, which was created by dairy giant Norseland in collaboration with Heather Mill’s vegan company VBites, is now available in several supermarkets.*

Since its 2019 launch, the product has picked up a slew of awards, including the Gold Award at the FreeFrom Food Awards 2020; Best Vegan Cheese in the 2019 PETA Awards, and Best Vegan Cheese in the 2019 Vegan Food UK Awards among others.

‘Overwhelmed’

“We are overwhelmed with the success of Applewood Vegan, and are thrilled that Tesco has become the third major retailer to stock our award-winning cheese,” Lisa Harrison, senior brand manager for Applewood, said in a statement sent to Plant Based News.

“It shows that there is an increasing demand for vegan cheese, not just among the vegan community, but also with flexitarians.

“Applewood Vegan has proved to be very popular with vegans – and flexitarians – in lockdown too, due in no small part, to its excellent ‘M-Factor” – how well it melts like its dairy cheese counterparts. With the public craving melty-cheese in particular during lockdown (cheese on toast, cheese toasties), the melt factor is particularly important.”

Applewood Vegan block is available from Tesco stores, 475 Asda stores, and 250 Waitrose stores nationwide as well as several independent retailers. The slices are available from 304 Sainsbury’s stores nationwide and independent online retailers.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.