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Dairy giant Applewood has launched vegan cheese slices following the sellout success of its dairy-free block.
Applewood Vegan – created by Applewood in collaboration with VBites, the vegan food company run by Heather Mills, launched in Asda in October 2019 and instantly smashed sales targets, even overtaking sales of its traditional dairy counterpart at one point.
Now the range has expanded to include the slices – which are fortified with B12 and calcium – and are available from the VBites website.
‘A huge hit’
“We are in no doubt that these slices will be a huge hit with our customers as the block has been flying off the shelves since it launched in September 2019, because it really does taste as good as the reviews say,” Lisa Harrison, senior brand manager for Applewood said in a statement sent to Plant Based News.
Heather Mills added: “There’s no lactose, milk, eggs, soy, nuts or gluten in Applewood Vegan. It’s dairy-free and cholesterol-free but it’s packed with the taste that vegans, veggies, and flexitarians want in their sandwiches and lunch boxes.
“And because it melts wonderfully but still keeps its flavor, something which was important to 88 percent of people in our taste tests, it’s perfect for all sorts of dishes from toasties, pizzas, and pastas to baked potatoes and cheesy nachos and even fondue. At last, for those thinking of changing their diet because of health, ethical and environmental concerns, there’s no need to worry that you’ll miss the taste of cheese.”
Applewood Vegan Slices retail at £2.50 for 200g.
