Reading Time: < 1 minute Anna Wintour is the editor of American Vogue (Photo: Myleskalus)
Reading Time: < 1 minute

Anna Wintour has been urged to ditch fur after she said COVID-19 presented an opportunity to ‘re-think our values’.

Vegan charity PETA has written to the US Vogue editor calling on her to ban fur from her magazine’s pages, branding the material ‘excessive, wasteful, and cruel’.

Money, consumption, excess

The letter follows comments Wintour made speaking to Naomi Campbell on her YouTube live-stream series.

She said: “I think [COVID-19 is] an opportunity for all of us to look at our industry and to look at our lives, and to re-think our values, and to really think about the waste, and the amount of money, and consumption, and excess – and I obviously include myself in this – that we have all indulged in and how we really need to re-think what this industry stands for.”

She added: “And we need to have more of an emphasis on luxury, on creativity, and on craft. We need to celebrate the art of fashion, and the design of fashion. And maybe we just need to all slow down and enjoy it much more, and not always be saying ‘what’s new? what’s next?’.”

‘Excessive and wasteful’

Now PETA US has called on Wintour to ‘make good on her recent comments…by banning fur and exotic skins from American Vogue’.

“It is certainly excessive and wasteful to confine a wild animal to a metal cage, beat her to death, and skin her for a fur garment,” said PETA founder Ingrid Newkirk.

“PETA supports Anna Wintour’s pledge to re-examine her values, as they have caused cruelty to animals for years, and we suggest a departure from the old-style, caveperson fashion previously rife in Vogue.”

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