Alpro Launches ‘Free Stock Initiative’ To Support Independent Coffee Shops After Lockdown


1 Minutes Read

Small business can apply to the initiative (Photo: Adobe. Do not use without permission) - Media Credit:

Food giant Alpro has launched a ‘free stock initiative’ in an effort to support independent coffee shops affected by the coronavirus (Covid-19) pandemic.

The company, which has an extensive range of plant-based products, will provide eligible* small businesses with a case of each product from the Barista For Professional range.

It is also calling for suppliers within the coffee industry to make donations to help support the initiative.

‘Wholehearted support’

On its website, Alpro states: “We want to give coffee shops our wholehearted support, both now and when the lockdown is over. So, as soon as you’re ready to open, we’ll provide you with the full Barista For Professional range at zero cost.

“We hope that this will help your cash flow in your first few weeks, and also give you the chance to get develop some new plant-based creations.

“We’ll work with your nominated wholesaler to have the products sent out to you, so just let us know your details and we’ll take care of the rest.”

You can find out more about the free stock initiative here

*Alpro states only companies located in the UK with no more than five sites are eligible to apply for the In Together Fund

Join The Plant Based Newsletter and we will plant a tree! 🌳

We plant a tree for every signup. You’ll receive our weekly news round-up and be the first to hear about, product launches, exclusive offers and more!

© 2023 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.