Reading Time: 2 minutes Plant-based athlete Kyrie Irving (Photo: Beyond Meat)
Reading Time: 2 minutes

A host of ‘all-star’ athletes have invested in high-tech vegan meat brand Beyond Meat including Kyrie Irving, Shaquille O’Neal, and DeAndre Hopkins.

The 14 current and former sports people are also ambassadors from the brand, which says athletes more than anyone ‘intuitively understand the connection between what they put in their body and how it performs’.

Beyond Meat has created a new campaign called Go Beyond, which has launched with a video starring All-Star point guard and Beyond investor/ambassador, Kyrie Irving.

Beyond Meat’s new ‘Go Beyond’ campaign starring Kyrie Irving

Vegan diet for athletes

“After playing the amount of games, doing the amount of recovery stuff, working out as much as I do, it demands a very specific diet,” said Celtics guard Kyrie Irving.

“Beyond Meat is the best thing that I could be a part of and it only helps me better perform as an athlete. I wasn’t always the tallest or most gifted athlete, I had to work on it and in the process of working on my craft, it meant going beyond what everyone else was doing – breaking free of the mold to go beyond what was expected of me.

“I’m truly elated to be a part of Beyond Meat, a company that’s growing exponentially and doing it in a way that’s connecting people not just to great food, but to an incredible community.”

Vegan meat

“At Beyond Meat, our goal is to provide consumers with plant-based meats that represent the Future of Protein – delicious, satiating protein and fuel for the body that is unburdened by health concerns increasingly associated with various animal meats,” Ethan Brown, Founder & CEO of Beyond Meat, said in a statement.

“It’s not surprising to see that world-class athletes who are dialed into their bodies are early adopters of plant-based meat.”

The other athletes investing in the company are Chris Paul, DeAndre Hopkins, Victor Oladipo, Lindsey Vonn, DeAndre Jordan, JaVale McGee, Harrison Barnes, Malcolm Jenkins, Derrick & Charity Morgan, Alex Honnold, Shaun White, and Luke Walton.

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.