Reading Time: < 1 minute The Aldi products have been spotted in stores (Photo: Adobe. Do not use without permission)
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Supermarket giant Aldi has launched its own brand version of a vegan Magnum, according to Vegan Food UK.

Vegan Food UK is an online organization sharing vegan food news, reviews, vlogs, and more. It operates across multiple social media platforms, with a Facebook group, Facebook page, YouTube channel, and Instagram account.

It shared the news via an Instagram post after the plant-based product was spotted in stores.

The ‘Vegan Chocksticks’ are available in Almond or Dark Chocolate flavor and retail at £1.49 for a three-pack.

Vegan Magnums

Australian farmers branded the vegan Magnum ‘a problem for the dairy industry’ – arguing that it was ‘incorrectly marketed as a dairy product’.

“This is becoming an increasing problem for the dairy industry, with plant-based alternatives incorrectly being marketed as milk or other products associated with dairy,” a spokesperson for Australian Dairy Farmers said.

“[Magnum] made a commercial decision to introduce a vegan addition to their Magnum product line to satisfy a very vocal community … it is misleading to call this product an ice-cream.”

But according to a Unilever spokesperson, the Magnum has never been marketed as ice-cream – but as an ‘iced confection’.

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.