Aldi Launches ‘Own Brand Vegan Magnums’

Supermarket giant Aldi has launched its own brand version of a vegan Magnum, according to Vegan Food UK.

Vegan Food UK is an online organization sharing vegan food news, reviews, vlogs, and more. It operates across multiple social media platforms, with a Facebook group, Facebook page, YouTube channel, and Instagram account.

It shared the news via an Instagram post after the plant-based product was spotted in stores.

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OMG! Aldi have just launched their own brand Vegan Magnum Ice creams for just £1.49!! ? ______ Going by the name of ‘Vegan Chocsticks’ they come in two flavours : Almond or Dark Chocolate and they are just £1.49 Great find by @instafoodietwins _____ Be the first to know about vegan product launches ?follow us @vegan_food_uk . . . . . . #veganfooduk #veganfood #vegan #ukvegans #govegan #plantbased #vegansofinstagram #veganliving #vegans #veganfoodlover #aldivegan #dairyfree #foodie #veganmeals #veganpower #veganxmas #veganicecreams #whatveganseat #vegansonabudget #veganfoodie #veganpudding #christmastime? #xmasdinner @aldiuk

A post shared by Vegan Food UK (@vegan_food_uk) on Dec 21, 2019 at 12:11am PST

The ‘Vegan Chocksticks’ are available in Almond or Dark Chocolate flavor and retail at £1.49 for a three-pack.

Vegan Magnums

Australian farmers branded the vegan Magnum ‘a problem for the dairy industry’ – arguing that it was ‘incorrectly marketed as a dairy product’.

“This is becoming an increasing problem for the dairy industry, with plant-based alternatives incorrectly being marketed as milk or other products associated with dairy,” a spokesperson for Australian Dairy Farmers said.

“[Magnum] made a commercial decision to introduce a vegan addition to their Magnum product line to satisfy a very vocal community … it is misleading to call this product an ice-cream.”

But according to a Unilever spokesperson, the Magnum has never been marketed as ice-cream – but as an ‘iced confection’.