Aldi Launches 'Own Brand Vegan Magnums'

Aldi Launches ‘Own Brand Vegan Magnums’


(updated 28th September 2020)

1 Minutes Read

The Aldi products have been spotted in stores (Photo: Adobe. Do not use without permission) - Media Credit:
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Supermarket giant Aldi has launched its own brand version of a vegan Magnum, according to Vegan Food UK.

Vegan Food UK is an online organization sharing vegan food news, reviews, vlogs, and more. It operates across multiple social media platforms, with a Facebook group, Facebook page, YouTube channel, and Instagram account.

It shared the news via an Instagram post after the plant-based product was spotted in stores.

The ‘Vegan Chocksticks’ are available in Almond or Dark Chocolate flavor and retail at £1.49 for a three-pack.

Vegan Magnums

Australian farmers branded the vegan Magnum ‘a problem for the dairy industry’ – arguing that it was ‘incorrectly marketed as a dairy product’.

“This is becoming an increasing problem for the dairy industry, with plant-based alternatives incorrectly being marketed as milk or other products associated with dairy,” a spokesperson for Australian Dairy Farmers said.

“[Magnum] made a commercial decision to introduce a vegan addition to their Magnum product line to satisfy a very vocal community … it is misleading to call this product an ice-cream.”

But according to a Unilever spokesperson, the Magnum has never been marketed as ice-cream – but as an ‘iced confection’.

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