Supermarket giant Aldi has launched its own brand version of a vegan Magnum, according to Vegan Food UK.
Vegan Food UK is an online organization sharing vegan food news, reviews, vlogs, and more. It operates across multiple social media platforms, with a Facebook group, Facebook page, YouTube channel, and Instagram account.
It shared the news via an Instagram post after the plant-based product was spotted in stores.
The ‘Vegan Chocksticks’ are available in Almond or Dark Chocolate flavor and retail at £1.49 for a three-pack.
Australian farmers branded the vegan Magnum ‘a problem for the dairy industry’ – arguing that it was ‘incorrectly marketed as a dairy product’.
“This is becoming an increasing problem for the dairy industry, with plant-based alternatives incorrectly being marketed as milk or other products associated with dairy,” a spokesperson for Australian Dairy Farmers said.
“[Magnum] made a commercial decision to introduce a vegan addition to their Magnum product line to satisfy a very vocal community … it is misleading to call this product an ice-cream.”
But according to a Unilever spokesperson, the Magnum has never been marketed as ice-cream – but as an ‘iced confection’.