Sunfed's vegan bacon sold out in just two days following its supermarket debut (Photo edited by PBN) - Media Credit:

Concerns Surrounding African Swine Flu ‘Driven Consumer Demand’ For Plant-Based Bacon


1 Minutes Read

Recent reports of African Swine Flu, along with other concerns such as the coronavirus, have driven the demand for plant-based bacon – according to vegan meat company Sunfed.

The brand debuted its ‘boar-free’ bacon into New Zealand supermarkets last month – where it reportedly sold out in just two days.

Sunfed says it has ‘had to keep working at production’ after consumers were buying the meat-free product ‘by the tray’.

‘Aware of the risks’

“COVID-19 has led people to be much more conscious and aware of the risks that their food can bring,” CEO and Founder of Sunfed Shama Sukul told FoodNavigator-Asia.

“Apart from [the pandemic], there have also been other concerns such as microbes like salmonella and campylobacter and African Swine Flue – all of this already combined to drive consumer demand for our plant-based products.”


Earlier this year, Sunfed made its first public debut at Meatsock – a festival that is often referred to as New Zealand’s ‘biggest carnivore event’.

In a statement sent to Plant Based News, Sukul said: “Who doesn’t want bacon with all the taste and none of the bad stuff? Sunfed Bacon will actually love you back.

“These products are game-changers, a world-first – try and find anything as good as this in the global market. You can’t. New Zealanders know how to do protein.”

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The Author

Liam Gilliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.

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