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Adidas has veganized one of its most iconic shoe designs – the Superstar.
The white sneakers, which have a shell toe and Adidas’ three-stripe design, are available now via JD Sports costing £80.
Adidas has started veganizing its most popular shoes. The animal-free Superstar is accompanied by the Continental and the Samba.
‘Eliminate animal products’
According to the designer: “Since the ’70s, Adidas Superstar shoes have played a major role in the shaping of our culture. These shoes are vegan and entirely eliminate the use of animal products.
“And while the look and feel of them honor the past, where they’re going is forward. With your help, that is. Someone’s got to make them move.”
Vegan Adidas Samba
The Samba and Continental are also available via JD Sports. Describing the Samba, the site says: “A step in the right direction. The Adidas Samba shoes are no stranger to covering expansive ground.
“With the same look and feel as the original style, this version advocates for a better future with an entirely vegan design. The signature T-toe keeps them rooted in the football pitches of the past.”
Vegan Adidas Continental
Of the Continental, it added: “The shoe that once found its rhythm in the packed fitness studios of the ’80s makes some new moves today. These vegan adidas shoes completely eliminates the use of animal products.
“So swap out the bold colors of the ’80s and exchange them for a brighter future.”
The shoes are also available in the U.S., retailing directly from Adidas, costing $80.