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Sportswear giant, Adidas, has launched a pair of limited-edition vegan sneakers in collaboration with Beastie Boys – celebrating the 30th anniversary of the band’s album, Paul’s Boutique.
The release also pays tribute to Adam Yauch—the third member of the iconic rap group – who died from cancer back in 2012.
Reintroducing its classic Americana style, Adidas has ditched its traditional red and white and blue leather for an animal-free offwhite canvas with grey stripes, and have added the Beastie Boy’s logo on the tongue and heel.
According to Beastie Boy’s Instagram, proceeds from the collaboration will go to two charities: PEACE Sisters and Little Kids Rock.
The vegan sneakers retail for $85 and will be available at select skate shops across North America.
Adidas X Stella McCartney
Last year, Adidas launched a vegan version of its classic Stan Smith shoe – designed by Stella McCartney.
She told Vogue Magazine: “Many years ago, I was given a special pair of vegetarian leather Stan Smiths by my husband and Adidas…I could not help but think [of] how many animals’ lives could be saved if Stan Smith and Adidas would change from real leather to vegetarian leather, and use non-animal-based glues.
“We’ve been collaborating with Adidas for many years, [so] I thought this would be a great way to reach a really wide audience and enable them to understand that you don’t have to have leather shoes or animal-based glues in order to have an incredible, iconic product.”
