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Fast-food giant A&W has announced the date of return for the coveted Beyond Burger.
After selling out of the burger nationwide within a month of its release, Beyond Meat’s flagship product will be available again from October 1, in a burger build which can be made vegan.
As the first major fast-food chain in Canada to offer an entirely plant-based burger, A&W experienced explosive sales within the first few weeks of offering the product.
Speaking to Bloomberg,CEO Susan Senecal said: “It became even more popular than we had expected.
“Plant-based protein has gained in popularity and it really is something people are very interested in.”
Beyond Meat’s products have also been massively popular in the US, where sales at Wholefoods have been difficult for the brand to keep up with.
As a result of high demand, the plant-based protein giant is currently in the process of opening a new production facility in Columbia, Missouri which Beyond Meat CEO Ethan Brown hopes will be helpful in more ways than one.
He said: “Our expansion not only brings more jobs and opportunity to this special community but also furthers Missouri’s position as a leader in the production of plant-based meat.”