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Nearly nine out of 10 (86 percent) of Beyond Meat consumers are meat eaters, according to a product distributor.

Adrian Gastevski is the Australian Director of Future Farm Co, the exclusive distributor for Beyond Meat.

Speaking about the vegan Beyond Burger’s launch in grocery stores in Australia, he revealed why he thinks the brand is so appealing.

Vegan mainstream

“We are aiming to bring plant-based products mainstream and Beyond is an example of this where 86 percent of its consumers are meat eaters,” Gastevski said in a statement.

“Beyond [Meat] typifies the direction of plant-based innovation where society can benefit from products that finally taste more like those which we are used to but deliver all the health and environmental benefits of consuming a plant-based diet.

“Ultimately it’s better for us and better for the environment.”

The Beyond Burger launches in IGA stores from November 5 and Coles across New South Wales from November 9. A pack of two will retail for $12.99.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.