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The proportion of Brits who eat meat alternatives has increased from 50 percent in 2017 to 65 percent in 2019, according to new data.

The information, compiled by market analyst Mintel, also revealed that the proportion of self-identified meat-reducers has increased from 28 percent to 39 percent in that same time (though 88 percent of Britons would still eat some red meat or poultry).

Flexitarian diets

The reasons people cited for eating less meat included environmental benefits (25 percent), improved health (32 percent), and saving money (31 percent).

Kate Vlietstra, Mintel global food and drink analyst, said: “The rising popularity of flexitarian diets has helped to drive demand for meat-free products.

“Many consumers perceive that plant-based foods are a healthier option and this notion is the key driver behind the reduction in meat consumption in recent years.”

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