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UK-based vegan company VBites sold out of 500,000 burgers during a recent flash sale on QVS in the States.

VBites, which has 27 years of meat alternative developments, is owned by vegan entrepreneur, athlete, and advocate Heather Mills.

VBites success

As a result of the quick sales, QVC has already planned new VBites dates. There is also the possibility of Konjac Fish Steaks being made available via the channel too.

The flash sale success followed another major milestone for the company’s burger, which won the Best USA Vegan Burger Competition in Miami earlier this year.

Plant-Based Valley

According to Mills, the biggest problem currently facing vegan producers is supply chain.

She has sought to overcome this issue by investing in 600,000 ft.² of plant-based manufacturing facilities for meat, fish, and dairy-free products in the North East of England.

Mills has described the facilities – branded Plant-Based Valley – a ‘world center for food future’ in the North East. 

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.