5 Million Plant-Based Lunches Will Be Served To Brazilian Children


2 Minutes Read

Many children will benefit from the plant-based meals - Media Credit:

Three Brazilian cities have joined forces with an animal charity to serve up 5 million plant-based school lunches to children.

Mercy for Animals [MFA] initiated the Alimentação Consciente Brasil (‘Conscious Eating Brasil’) food policy program which has been adopted by city officials in Várzea Grande, Cuiabá, and Sao Gonçalo.


According to a MFA source: “This initiative will create 5 million vegan meals a year that would otherwise contain animal products. This breaks down to around 140,000 plant-based meals each week.

“In Varzea Grande and Sao Goncalo, both the second-largest cities in their states, officials committed to serving entirely plant-based foods one day a week in city-run public schools. 

“In Cuiaba, the capital and largest city in Mato Grosso, officials committed to serving entirely plant-based foods one day a week in both city-run public schools and city-run social assistance programs.”

According to the charity, the initiative will save the lives of 11,000 animals a year.


This scheme taps into a wider growing trend – while Brazil is traditionally considered to be a country with a high meat consumption, veganism is becoming more and more popular.

According to a report by VegNews, plant-based companies in Brazil are increasing at a rate of 40 per cent per year.

Gustavo Guadagnini, the Brazilian director of non-profit organization Good Food Institute, said: “Companies operating in the plant-based market sector are reporting strong positive growth, and the number of retailers interested in selling these products is increasing dramatically.

“From here, it’s just a matter of time before these products are prolific in the whole country.” 


Forbes Reports That Plant-Based Diet Is ‘One Of The Healthiest Out There’

Canada’s New Draft Food Guide Says: Up With Plant-Based And Down With Dairy

Plant-Based On Agenda For First Time Ever At America’s Biggest Food Tech Conference

Join The Plant Based Newsletter and we will plant a tree! 🌳

We plant a tree for every signup. You’ll receive our weekly news round-up and be the first to hear about, product launches, exclusive offers and more!

© 2023 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.