2018 Trend Forecast: Vegan Food Goes Mainstream

2018 Trend Forecast: Vegan Food Goes Mainstream


(updated 28th September 2020)

1 Minutes Read

Plant-based food is set to become the norm (Photo: Facebook) - Media Credit:

Plant-based foods are going mainstream next year, according to a forecast report by food and restaurant consultants Baum+Whiteman.

The consultancy firm is calling plant-based dining 2018’s trend of the year, with rapid consumer shift toward veganism.

As Millennials, Gen X, and Gen Z turn to a plant-based diet, restaurants continue to meet the growing demand for meatless dishes.

Foods such as vegan cheese are predicted to become mainstream in restaurants, widely used on pizzas and burgers.


Baum+Whiteman has also branded ‘plant-based’ as the new ‘organic’ – but it has forecast a contradiction.

The report reads: “The entire vegan/veg industry, including consumers will have to
come to terms with an inherent
contradiction: Mock meats, faux fish
and ersatz cheeses as well as bleeding
vegburgers are in fact highly ‘processed
foods’ – the very words that drove
people away from fast food and casual
restaurant menus.

“So here’s another
divide: between restaurants selling
processed imitations of meats, dairy
products and egg-based products, and
restaurants concentrating on fresh
fruits, vegetables and grains to satisfy
veg/vegan palates.”


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