Reading Time: < 1 minute Consumers are increasingly choosing healthier, plant-based options (Photo: James Sutton)
Reading Time: < 1 minute

This year has seen a ‘ridiculous’ 987 percent increase in the demand for vegetarian options in the UK, according to a new survey.

The survey, conducted by UK takeaway service Just Eat, has predicted that going vegan is set to be ‘the biggest food trend of 2018’.

Consumer trends

Just Eat Marketing Director Edel Kinane stated that consumers are increasingly looking for healthy, plant-based options.

He said: “The results from this year are a good insight into the future consumer trends, and while convenience will continue to be key for consumers next year and beyond, we know that they are increasingly looking for more diverse, healthy, gluten-free, and plant-based vegan options.”


The survey results also showed: “Demand for healthy choices generally grew by 94 percent in 2017 versus 2016, and gluten free options increased by 72 percent, while existing favorites were still popular among Irish consumers, who continued to opt for Chinese, Indian, American, and Thai restaurants this year.

“Hawaiian, Greek, Malaysian, and Vietnamese food also proved firm favorites in 2017.”

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