Reading Time: 2 minutes The Hybrid Burger (Photo: BrewDog)
Reading Time: 2 minutes

A controversial new burger – which has been described as ‘half-beef half-vegan’ by some media outlets – has provoked confusion online.

The hybrid burger created by BrewDog features a vegan Beyond Meat and beef patty with vegan cheese.

According to BrewDog, it launched the burger in a bid to encourage customers to eat less meat, thereby being more eco-friendly.

‘Our take on flexitarianism’ 

“At BrewDog, we are proud to champion the alternatives. So today, we are launching an environmentally-sustainable alternative to our unique burger line-up, with zero compromise on flavor,” the company said in a statement.

“The Hybrid Burger. Available now at our UK, US, and select European BrewDog Bars it is 50 percent Beyond Meat and 50 percent sustainably-reared beef, whilst also being entirely dairy-free and surrounded by 100 percent vegan ingredients.

“We wanted to make a burger that delivered on flavour and enabled anyone to make a transition to eating less animal-based protein. Our amazing bars team have delivered with this new Hybrid Burger; a unique stepping-stone to a better place.”

https://twitter.com/treborc92/status/1179738253781557248

Reaction

When the company posted the creation on Twitter, responses were mixed, with some users baffled. One asked: “Why are you using vegan cheese on a burger that already HAS meat in it?!”

Another said: “And the point of this creation is what exactly?”

One social media user was even more forthcoming, saying: “You’ve managed to put off both carnivores and vegans simultaneously with this monstrosity. Hell of an achievement, congrats.”

Others were more enthusiastic, with one saying: “Probably appealing to the large number of meat-eaters who wouldn’t dare to order a veg burger but might be tempted to try something that’s a bit of both. People are incredibly picky –I think this provides an option for people in the middle and encourages them to go veg next time.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.