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One of the biggest marketing tools when it comes to meat is the ‘humanely slaughtered’ label.

But what does this mean? Vegan activists have often asked how it is possible to kill an animal who doesn’t want to die.

In this exclusive Plant Based News video, PBN Co-founder Robbie Lockie talks to some leading minds and voices in the Animal Rights Movement. He asks this simple question – how do we debunk the humane hoax?

A huge issue

According to Miyoko’s Kitchen Founder Miyokko Schinner: “The so-called humane hoax – or myth – is a huge issue right now. [Where I live] is almost the origin of the whole humane hoax.

“I live in Marin County and I’m surrounded by organic cattle and all sorts of producers of meat. And they call it ‘producing’ meat. I was really horrified when I saw a movie recently where one of the producers said ‘we’ve raised our animals and given them the best life possible. Now I get to decide whether they live or die. I get to decide what happens to their life.

“There’s no way you can justify what you eat by saying [the animal] had a good life, but now it’s ended.”

You can watch the full video on YouTube here

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.