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Vegan charity PETA has launched a Thanksgiving pledge in a bid to save animals’ lives and help people in need.

Under its ‘persuasion pledge’ PETA asks people to commit to helping their friends, family, colleagues, and others go vegan by bringing vegan dishes to any holiday gathering (or hosting a vegan meal) and posting a photo of the meal on social media using the hashtag #VeganThanksgiving.

For every 100 sign-ups, the charity will donate a vegan meal to Tucson-based nonprofit organization the Border Action Network, which assists and advocates for immigrants and border communities in southern Arizona.

Vegan Thanksgiving

“This Thanksgiving, PETA is giving thanks for every person who takes our persuasion pledge, preventing gentle birds from being slaughtered for the meal’s centerpiece and giving food to those who need help,” PETA President, Ingrid Newkirk, said in a statement.

“Our pledge campaign will motivate kind people to put vegan roasts, meat-free stews, and veggie dishes on the holiday table – and that will benefit everyone, regardless of species.”

PETA adds that more than 46 million turkeys are killed in the U.S. every year for Thanksgiving. Turkeys in the wild can live up to 10 years, but those raised for food are normally slaughtered when they’re between 12 and 26 weeks old.

You can find out more about the pledge here

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.