Vegan Superbowl Advert Makes 'Best Of 2018' List
The advert stars actors James Cromwell (Photo: PETA) - Media Credit:

Vegan Superbowl Advert Makes ‘Best Of 2018’ List


1 Minutes Read

A superbowl advert created by animal rights charity PETA – that never actually made the airwaves – has been listed as one of the best of 2018 by iconic publication Harpers Bazaar.

The ad – called Redemption – features Babe actor James Cromwell playing a priest.

When the man who invented terms like ‘free-range’, and ‘humane slaughter’ comes to confession, Father Cromwell tells him there is no forgiveness, saying ‘for the love of God, we have to draw the line somewhere’.


According to Harpers Bazaar: “While other brands go for laughs, PETA goes for goosebumps. 

“[The ad is] dark and poignant ad exposes the lies behind ‘humane’ and ‘well-sourced’ food options.” 


PETA US Senior Vice President, Lisa Lange, said: “‘Redemption’ highlights the plight of animals who are violently killed, and it encourages meat-eaters to forsake the ‘humane meat’ myth, go vegan, and sin no more.”

According to PETA: “Animals on so-called ‘humane’ farms are typically mutilated without painkillers, artificially inseminated, kept in crowded conditions without sunlight or fresh air, separated from their beloved offspring, and shipped in the freezing cold or suffocating heat to the very same abattoirs used by every other meat producer.

“There, they’re hung upside down and their throats are cut, often in full view of one another, sometimes while they’re still conscious and struggling to escape.”

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists
and experts are committed to making an impact through a wide range of content—and
you can help by supporting our work today.


The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

More by Maria Chiorando iconography/arrow-right


Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments [0]